Here are 10 free ways to find keywords: use google autocomplete, google keyword planner, google search console, google trends, answer the public, keyword sheeter, seedkeywords, pinterest keyword planner, google correlate and adword & seo keyword permutation generator. Keywords are critical for online content visibility, as they help people find your website through search engines.

Understanding and using the right keywords is therefore integral to your search engine optimization (seo) strategy. However, finding the right keywords can be challenging and time-consuming, especially if you have no budget to purchase keyword research tools. Fortunately, there are free ways to find keywords. This article highlights 10 popular methods that you can use to identify and analyze the right keywords for your content. From google tools to online keyword generators, these free tools can save time and help you create better content that ranks higher.

10 Free Ways to Find Keywords


Method 1: Study Your Competitors

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Studying your competitors is an excellent way to find relevant keywords that are impactful in your industry. By analyzing your competitors’ websites and content, you’ll gain insight into the phrases they use that are ranking well on search engines. Here’s a look at how you can use this information to improve your website’s keyword strategy for free.

Explanation Of How Studying Competitors Can Lead To Finding Keywords

Studying your competitors’ websites can lead to finding relevant keywords in the following ways:

  • Identify the phrases and words being targeted: analyzing competitor’s website, social media, and other digital properties with tools like ahrefs, semrush, or moz can provide you with a list of keywords and phrases they’re targeting.
  • Find the gaps: reviewing competitor’s content can help you discover gaps in keywords that you could target that they haven’t already.
  • Better understand user’s intent: looking at the language competitors use to address their target audiences will give you insight into the terms and phrasing your audience may be using in search queries.

Discussion Of Free Tools That Can Be Used For This Method

There are several free tools you can use to uncover keywords from competitor research:

  • Google keyword planner: with google’s keyword planner tool, you can see how often specific phrases are searched, making it an excellent tool to prioritize which keywords to target.
  • Google trends: google trends is a free tool that shows search data over time. It can help you identify long-term trends, seasonal trends or any sudden spikes related to your market or competitors’ keywords.
  • Keyword surfer: this free browser extension allows you to see search volumes and related terms directly in google search results, making it an excellent tool for keyword inspiration.
  • Google search console: using google search console can provide you with a list of all the keywords that a specific web page is ranking for, which can give you insight into where competitors are finding success.

Studying your competitors can help you find keywords that align with user intent, and the free tools listed above can help you identify priority keywords efficiently. By using these strategies, you’ll be able to find more relevant keywords so that your content can rank higher on search engines.

Method 2: Use Google’S Keyword Planner

Google’s keyword planner is a free tool that allows you to find relevant keywords for your website. It works by using data collected from google search queries. This tool is especially useful because it allows you to see the volume of monthly searches for each keyword, as well as the competition for those keywords.

If you’re looking to improve your website’s seo, using the keyword planner is a great way to get started.

Description Of What Keyword Planner Is And How It Works:

  • Google’s keyword planner is a free tool that helps you find relevant keywords for your website.
  • The tool uses data from google search queries to provide you with insights on the volume of monthly searches for each keyword, as well as the competition for those keywords.

Steps To Use The Tool And Find Relevant Keywords:

  • Firstly, you need to create a google ads account, which is completely free to do.
  • After logging into your account, click on the ‘tools & settings’ icon and select ‘keyword planner’.
  • Select the option ‘discover new keywords’.
  • Enter a relevant word or phrase for your business or website into the search bar.
  • Click on ‘get results’.
  • Filter your results by selecting the location, language and date range for your search.
  • Sort your results by either relevance, search volume or competition.
  • Review the list of keywords generated by the tool, highlighting the few that are most relevant to your website.
  • Use these keywords to optimize your content and help improve your website’s ranking on search engines.

Using google’s keyword planner is a free and effective way to find relevant keywords for your website. It helps to improve your organic search rankings by allowing you to optimize content with the most relevant keywords that you find. With these steps, you can easily use the tool to start improving your website’s search ranking today!

Free Keyword research tools with unlimited Searches | Best SEMrush and Ahref Alternatives.

Method 3: Utilize Google’S “Related Searches” Feature

Finding the right keywords for your website or blog can often be challenging. Fortunately, there are many free tools available to help with keyword research. One useful tool for discovering related keywords is google’s “related searches” feature.

Explanation Of How To Find Related Searches

  • Go to google and type in a keyword you want to target. For example, “best books to read.
  • Scroll down to the bottom of the search results page, and you’ll see a section called “searches related to”.
  • These are keywords that google associates with your search term. You can use them to come up with new content ideas or to optimize existing content.
  • Click on any of the related searches to see more related keywords. You can keep clicking through until you find the keywords you want to target.

Tips On Refining And Using These Keywords For Seo

  • Once you have a list of related keywords, you can use them to optimize your content. Incorporate them into your headings, meta descriptions, and throughout your content.
  • Keep in mind that the keywords you use should be relevant to your content and audience. Don’t stuff your content with keywords just for the sake of seo.
  • Use tools like google analytics or semrush to track your keyword rankings and adjust your strategy accordingly. You can also use these tools to find other related keywords that you may have overlooked.
  • Remember that keyword research is an ongoing process. Continuously evaluate your keywords and adjust your strategy as needed to stay ahead of the competition.

By utilizing google’s “related searches” feature, you can discover new keywords and optimize your content for better seo. Keep these tips in mind to make the most of your keyword research efforts.

Method 4: Check Google Analytics Data

Google analytics is an outstanding tool for marketers to understand their website visitors better. Apart from analyzing website traffic and user behaviour, google analytics can also be used to find profitable keywords for seo. With ga, you can check how your website is ranking for certain keywords, monitor keyword usage and identify potential long-tail keywords your audience is searching for.

Explanation Of How Google Analytics Can Be Used To Find Keywords

Google analytics is a powerful tool that can provide crucial keyword data to improve your website’s seo.

  • Highlight the most popular pages: ga can identify which pages on your website are most popular. By reviewing these pages, you can get an insight into the popular topics that your website visitors are interested in. You can then use these topics as potential target keywords for your content creation effort.
  • Analyze your landing pages: identifying your most popular pages is not enough. You also need to find out which pages have the highest bounce rates. Those pages are insights that can help you identify which searches lead to your site but fail to provide satisfactory answers. You can then optimize your content to match audience expectations and present a solution that answers their query.

Steps To Locate This Data Within Google Analytics

Now that we know what we need to do, let’s understand where we can find this data in google analytics.

  • Login to your google analytics account.
  • From the left pane, click on ‘acquisition’.
  • Underneath acquisition, click on ‘campaigns’.
  • Afterwards, click “organic keywords” from the dropdown menu.
  • Navigate to the ‘organic search’ section, which will show you the keywords that users entered in search engines to discover your website. This information is essential as it gives you a clear idea of what keywords you should optimize on your website in order to attract a larger audience.

Using google analytics to find keywords is a quick and easy way to improve your website’s seo. Not only does this provide crucial data to help you understand your audience, but it also gives you insights into popular topics and potential long-tail keywords that could help drive traffic to your website.

By following the above steps, you can start using ga to improve your website’s seo and drive more traffic and conversions to your business.

Method 5: Use Google Trends

Google trends is a free tool that allows you to track the popularity of search terms over time. It is a great way to stay current with the ever-changing landscape of keyword search trends. By utilizing google trends, you can find the most relevant keywords and phrases for your content.

Overview Of Google Trends And How It Can Be Used To Find Keywords

Google trends provides information on the popularity of search terms and topics across various regions, languages, and timeframes. This information is beneficial for businesses and content creators who are looking to enhance their search engine optimization (seo) strategies.

The tool offers insights into the search volume and demographic data of specific keywords, helping you find the best terms to use in your content. Google trends is a great way to identify emerging trends and adapt your content to meet the current search demands of your audience.

Explanation Of How To Use Google Trends

  • Start by typing your keyword or search term into the query bar, and select your geographic location and time range.
  • Scroll down to the “related queries” section. Here you will find a list of related search terms relevant to your initial query.
  • Take a look at the “interest over time” section. This provides a graphical representation of the popularity of a keyword over time. Use this information to identify when people are searching for specific terms.
  • Utilize the “related topics” section to explore broader topics related to your keyword.
  • Use the “top” and “rising” tabs to explore which keywords are currently trending.

By using google trends, you can optimize your content for current search trends and ensure that you are using the best keywords to attract your target audience.

Method 6: Utilize Social Media Platforms

Social media platforms have evolved into a hub of user-generated content. They are a treasure trove of unique and relevant information that can help you find keywords for your website or content. If you know where to look, social media platforms can be a powerful tool to find the most relevant and trending keywords.

Explanation Of How Social Media Can Help In Finding Keywords

  • Social media platforms can give you an insight into the most frequently asked questions, topics, and concerns of your target audience.
  • Social media platforms allow you to keep a tab on trending discussions, which you can use to your advantage by creating content around those topics.

Discussion Of Specific Social Media Platforms To Search For Keywords


  • Twitter features an unlimited stream of public conversations, making it a great place to find trending topics.
  • Use twitter search bar by typing relevant keywords and use its advanced search options to filter out relevant content for your business.


  • Facebook groups can be an excellent source for topic ideas in your niche.
  • Facebook trends helps you find what is currently popular on facebook.


  • Use instagram’s search feature to follow hashtags relevant to your business or niche.
  • Monitoring what your competitors are doing on instagram can also help you stay up to date with the latest trends.


  • Linkedin groups provides an opportunity to share knowledge, ask questions and receive feedback from your industry peers.
  • Linkedin pulse can help you find current topics and conversations in your industry.

Social media platforms are a useful and free tool to identify relevant keywords for your content. By keeping a pulse on current trends and discussions, you’ll be able to create engaging and attention-grabbing content that appeals to your target audience.

Method 7: Browse Reddit

If you’re looking for a free and effective way to uncover new keywords, browsing reddit could be the perfect solution. With active communities dedicated to almost every topic imaginable, reddit can provide valuable insight into which keywords and phrases your potential audience is using.

Explanation Of How Reddit Can Help In Keyword Research

Reddit can be a treasure trove of information when it comes to understanding your target audience’s interests, behaviors, and language. By browsing subreddits related to your industry or niche, you can gain insight into which topics are important to your audience and which keywords they use to discuss them.

Discussion Of How To Browse Reddit For Relevant Keywords

Here are some tips for finding relevant keywords on reddit:

  • Start by identifying subreddits related to your niche or industry. You can use the search function on reddit or simply browse popular subreddits.
  • Look for popular posts and threads related to your niche. Pay attention to the language and phrasing used in the titles and comments.
  • Use the search function within a subreddit to uncover specific keywords and phrases related to your topic.
  • Take note of any recurring keywords or phrases that appear frequently across multiple subreddits or threads.
  • Use these keywords to inform your content strategy and optimize your website’s copy and metadata.

Remember, the language used on reddit may not always align with traditional seo keywords, so it’s important to be open-minded and creative when analyzing the data. By taking the time to browse reddit and uncover new keywords, you can gain a deeper understanding of your target audience and improve your seo strategy.

Method 8: Use Quora

Find Keywords For Free With Method 8: Use Quora

Are you looking for high-quality keywords without spending a penny? Then, quora is an excellent platform to explore. It is a q&a site that hosts discussions on numerous topics, and users often ask questions related to your niche. By using quora to do keyword research, you can discover the exact words and phrases your target audience is using.

Below are some tips on making the most out of quora for keyword research.

Explanation Of How Quora Can Help In Keyword Research

Quora can provide insight into the questions people are asking about your industry or niche. By examining the language used in those questions, you can determine what keywords people are searching for.

  • Identifying the questions that are asked more frequently. More frequently asked questions are more popular and are more likely to contain high-volume keywords that people are using to find information about your industry.
  • Looking into the phrasing and language used by people in their questions. This will help you determine which phrases and terms your potential customers are using. These questions will help you identify some of the common phrases and questions your potential customers use when searching for information about your niche.

Tips On Finding Relevant Questions For Keyword Research:

Once you have created your quora account, follow these simple steps to find relevant questions:

  • Start by searching for people and topics related to your niche.
  • Look for questions relevant to your niche or industry based on popular topics and related discussions.
  • Monitor questions that are asked frequently or questions that have a high number of views to see the language that people use and identify some of the keywords that people are searching for.
  • Use the search box to find specific questions and phrases to get a more refined list.

Quora provides an excellent opportunity to identify keywords and phrases that your target audience are using to search for information related to your industry. By analyzing the language used in the questions asked on quora, you will get some keywords that you can use in your content, website or blog post.

Method 9: Browse Industry Forums

Industry forums are an excellent source of information when it comes to finding the right keywords for your business. Here, you can interact with people who share similar interests, businesses, and who ask or answer questions related to your niche.

By browsing industry forums, you can gain valuable insights, identify common pain points, and learn the kind of language your audience uses when talking about your products or services.

Explanation Of How Industry Forums Can Help In Keyword Research

  • Industry forums serve as a platform for discussion and collaboration among people with similar interests and businesses.
  • By participating in conversations and reading through forum threads, you can gather valuable insights into the way your target audience thinks and speaks about your niche topic.
  • You can extract critical information such as trending topics, popular terms and language, frequently asked questions, and pain points to add to your keyword list.

Tips On Finding Industry-Specific Forums

  • Google is your friend when it comes to finding industry-specific forums. Use search queries such as “[your niche] forums” or “[your niche] discussion boards” to find related forums.
  • Look for forums that have active discussions and a significant number of members.
  • Research the forum’s rules and guidelines to ensure that your participation is welcome and upholds the forum’s standards.
  • Consider participating in multiple forums to diversify your insights and potential keyword opportunities.

By browsing industry forums, you can gain a wealth of information that can inform your keyword research and content creation strategy. Keep in mind that forum participation is a give-and-take process. Be respectful of the community and add value to the conversation by sharing your insights and answering questions when possible.

Method 10: Conduct Internal Site Search Analysis

Internal site search analysis is a highly undervalued yet incredibly valuable method for keyword research. By analyzing site search data, you can identify the exact keywords and phrases that your target audience is searching for on your website. This can help you optimize your content for those key terms, improving your website’s search engine rankings and ultimately leading to increased traffic.

Below are the key points you need to know about how internal site search analysis can help with keyword research and how to conduct this analysis.

Explanation Of How Internal Site Search Analysis Can Help In Keyword Research

  • Internal site search analysis helps you identify the keywords and phrases that your website visitors are searching for on your site.
  • This information can help you optimize your content for those specific keywords and improve your website’s search engine ranking for those terms.
  • By identifying common search terms, you can also uncover new keyword opportunities and create content that resonates with your audience.
  • Additionally, internal site search analysis can provide insight into how users interact with your website and what content is most important to them, allowing you to tailor your content strategy accordingly.

Discussion Of How To Conduct This Analysis

  • Start by identifying which pages on your website have a search bar or internal site search function.
  • Use a tool like google analytics to track and collect site search data over a set period of time.
  • Analyze the data to identify the most common keywords and phrases that users are searching for on your site.
  • Create content that is optimized for these keywords and phrases, using them in your page titles, headings, and throughout your content as appropriate.
  • Monitor your website’s search engine rankings for these target keywords and make adjustments as needed.
  • Use this data to inform your overall content strategy, focusing on creating content that aligns with the search terms your audience is using and answering their questions.

By conducting internal site search analysis, you can gain valuable insights into your target audience’s search behavior and preferences. This information can help you create targeted content that resonates with them and improves your website’s search engine rankings for key terms.

Frequently Asked Questions For 10 Free Ways To Find Keywords

What Are The Advantages Of Using Free Tools To Find Keywords Versus Paid Ones?

Free keyword research tools may offer a basic understanding of potential keywords to target, but paid tools offer advanced features such as in-depth analysis of competitors’ keywords, better data accuracy, and long-term trend tracking. Paid tools provide more detailed insights and can help improve search engine ranking with a targeted approach.

Can You Recommend Any Specific Free Keyword Research Tools That Are Easy To Use?

Yes, there are many free keyword research tools available. Some of the popular ones are google keyword planner, ubersuggest, keyword tool, and answer the public. These tools are user-friendly and provide valuable insights on keyword search volume, competition, and related keywords.

Is It Possible To Find High Volume Keywords Using Only Free Methods?

Yes, it is possible to find high volume keywords using only free methods. You can use tools like google adwords keyword planner, google trends, and ubersuggest. Do some research, study your competition, and optimize your content with relevant and high volume keywords to improve your website’s seo performance.

How Can I Ensure That The Keywords I Find Are Relevant To My Industry Or Niche?

To ensure the relevance of your keywords to your industry or niche, you can use keyword research tools to find niche-specific keywords. Also, analyzing your competitor’s website will provide insights into commonly used keywords in your industry. Conducting surveys and asking customers about their search queries can also help you identify relevant keywords.

Regularly reviewing and updating your keywords list is essential for the optimization of your website’s content.

Are There Any Limitations To Using Free Keyword Research Tools Versus Paid Ones?

Free keyword research tools typically come with limitations such as limited search volume, restricted access to data, and less accurate results. Paid tools provide more comprehensive data, advanced features and access to historical data.


Now you have at your disposal 10 easy and free ways to find keywords. Start using them and improve your content strategy. Keyword research is a crucial task that can take your page to the top of google. Using long-tail keywords and understanding your audience’s search intent can make a big difference in traffic growth and organic results.

With the tools and techniques we have presented, you have the means to optimize your content effectively and get your message across to your potential users. Furthermore, don´t forget to track your results, adjust your strategy when needed, and keep up with trends and industry changes.

By doing so, you will stay ahead of the competition and achieve higher ranks in search engines. Apply these tips, and you’ll see the results. Happy researching!